About Us

Learn how UpWind changed the wind industry, developed the brightest people, and contributes to the community.

UpWind SolutionsUpWind’s Story

UpWind Solutions was established in 2007 with the objective of filling a much needed gap in the wind industry. Wind farm owners were limited to O&M services provided by the original manufacturer (OEM) who were not transparent or aligned with the interest of the owner. UpWind filled the gap by building an ISP that set goals, contracts, and drove innovations to meet the needs of the owner, not the turbine manufacturer. “The only true independent full service provider remaining in the US” (Source MAKE “Global Wind Turbine O&M” Sector Report 30 June 2014)

UpWind signed their first O&M deal in 2008 and has since expanded what an ISP of O&M services can provide. In 2009, they were the first to include full service agreements with warranty services, then they added parts and logistics capabilities in 2011, engineering services and 24/7 remote operations in 2012, and the latest offering UpWind Insight™ which gathers and interprets data to drive better results for the owners.

UpWind had to overcome the perception that the OEM knows the most about the turbine and services the best, where an ISP couldn’t possibly service it better. An ISP can not only match an OEM, but can provide superior service and results through a more diverse technology platform, customer focus, innovation, transparency, key insights, and choices for the owner provided over long term collaborative relationships.

Now, the evolution of UpWind is continuing to drive innovative solutions that extend the asset life, reduce operating expenses, and increasing annual energy production (AEP) for the owner. The way to accomplish those goals is by developing a reliability-centered maintenance strategy for wind farm O&M, redefining the industry once again.

UpWind built “innovation” into the core company values. One of the top company objectives is innovation through new product development and operations. UpWind closely tracks progress with key performance metrics that they measure themselves against regularly. Building innovation into the culture is what keeps UpWind one step ahead in the wind O&M industry.

UpWind’s company culture is based on quality, safety, job satisfaction, employee engagement, and community. UpWind gives back by donating financial and labor resources to the Light the World charity who is bringing electricity via small scale renewable energy systems to areas of the world that are currently living without power.

UpWind understands the value of their people and has built employee recognition and training into the company culture. They have developed programs like You.First, CLIMB, and Leadership Development Program (LDP) that support the team and give them opportunities for more training and growth within the company.

Through these initiatives, UpWind had an overall decrease in employee turnover each year since 2012, had 39 internal employee promotions in 2014, and the employee survey participation has increased from 50% in 2013 to 76% in 2014. The survey had very positive results, with a decrease in the overall negative scores from the previous year. In 2015, approximately 24% of UpWind’s employees will have five or more year’s tenure with the company. The industry often credits UpWind with having the best and brightest people in the field and on the management team.

UpWind SolutionsOur Vision

Our vision is simple; to make O&M Services in Wind Energy better. We will achieve this in two ways:

  1. Safer, higher quality service execution with the best technicians, delivering...
  2. More production over a longer asset life with lower costs.

The first goal will be delivered through our O&M Excellence© platform that combines our core values with our safety, quality, employee and technology programs, in order to deliver consistent and exceptional services for our customers.

Our second goal will be achieved by augmenting our O&M Excellence platform with our performance engineering system, UpWind Insight™, enabling highly effective data capture, analysis, reporting and in-field response.

We call this ‘A Higher Standard of Service™’ and believe our commitment, focus, innovation and comprehensive service delivery adds value to our customers, and our industry, through improved results.

UpWind Leadership TeamLeadership Team

The deep-industry experience and diverse skillset of UpWind Solutions’ management team is unrivaled. Together we have managed the construction and operation of more than 5,000 MW of onshore and offshore wind energy projects in North America. In addition, our leadership team has extensive global energy and global multi-industry experience including work with top Wind Energy and Energy OEMs.

Peter Wells

Peter Wells

Chief Executive Officer

Peter was named Chief Executive Officer in September 2011, after serving as the company’s Chief Operating Officer. His demonstrated leadership, vision, and strategic thinking have been instrumental in fulfilling the overall corporate strategy of consistently providing customers a full-service offering at a lower cost per kilowatt hour.

Peter joined UpWind in December 2010 after a decade of service at GE, where he served in a number of roles within GE Energy, including Lean Six Sigma Black Belt, General Manager of Marketing, and Vice President of Parts Services for GE-Hitachi Nuclear Energy. During his tenure as the leader of the parts services business, Peter delivered substantial organic growth while significantly improving customer performance metrics. Prior to joining GE in the United States, Peter had over 10 years of commercial operations and project management experience working for European companies in the UK, Belgium, and Asia that provided design and construction management services on large infrastructure projects around the world.

Peter graduated from Nottingham Trent University with a B.Sc (Hons) degree in Quantity Surveying and was elected a professional Associate of the Royal Institute of Chartered Surveyors. He received Six Sigma Black Belt certification and attended numerous leadership development courses at GE, including several residential courses at GE’s John F. Welch Leadership Development Center at Crotonville, NY.

Jason Shelby

bios_shelbyVice President of Services

Jason is the Vice President for the Services group. The Services group encompasses Operations and Maintenance as well as specialized services that include Blade Services, Technical Services, and Major Maintenance Services. Jason is tasked with the development, growth and P&L management of this group, always ensuring a culture of Zero Harm and Zero defects.

Jason joined UpWind in 2010 as a Director of Business Development. Jason has been in the wind industry since 2009 and has a professional background in sales, operations and P&L management. Jason attended the University of Missouri-Columbia and graduated with a Bachelors of Science degree.

Jessica Joyce

Jessica JoyceVice President of Sales & Marketing

Jessica Joyce returned to UpWind Solutions as the Vice President of Sales & Marketing in June 2014 after previously serving as the company’s Sr. Director Sales and Marketing for 4 years.  

Jessica brings with her nearly two decades of strategic business development experience in a variety of global industries including renewable energy. In the role Jessica is tasked with developing the company’s sales and marketing strategies and leading the team to successful execution. Jessica graduated the University of Rochester with a Bachelor’s degree in Japanese.

Michael Kelley

bios_michaelExecutive Director of Environmental Health and Safety

Michael is the Executive Director of Environmental Health and Safety and has more than 20 years of experience in the EHS field. He is a member of the World Safety Organization and is in good standing as a World Safety Organization Certified Safety Manager. Before coming to UpWind, Mike served as the EHS Manager for GE Wind Services, Americas. Throughout his career he has held positions in a wide variety of industries, including petrochemical, construction, offshore, DOE, energy and demolition.

Mike has been recognized by Liberty Mutual Insurance as well as General Electric as an outstanding performer in environmental health and safety management. He attended Kennedy Western University as well as the University of Phoenix where he studied Safety Engineering and Business Management.

Russell Leach

bios_russelExecutive Director of Quality Assurance

Russell is the Executive Director of Quality Assurance for Upwind Solutions and has over 16 years of experience in the wind energy industry.  Russell learned quality assurance working for the nuclear industry at Washington Group International. 

While in the wind industry he has worked for Owners, OEM’s and ISP’s including York Wind Power, General Electric Wind Energy, and Florida Power and Light while holding positions including site manager, regional manager, high voltage manager and field engineer as well as managing engineering departments and remote operations centers. 

In 2004, Russell received the Outstanding Achievement in Operations Award from the American Wind Energy Association. He earned his undergraduate degree in Electrical Engineering from New Mexico State University.

AnneMarie Graves

AnneMarie Gravesexecutive director of engineering

AnneMarie Graves has 11 years of experience assessing performance and reliability of wind projects. She is directly involved in helping UpWind analyze their +3 GW fleet of O&M projects in order to reduce cost, increase production, and improve reliability over the lifetime of the asset.

AnneMarie has quickly positioned herself as a leader in the wind industry helping project owners improve performance of their assets. She has experience with over 20% of the operating projects in the United States and Canada and 11 years of engineering and management experience in assessing performance and reliability of operating wind projects, predicting wind project production, and modeling turbine life.

She has presented and chaired sessions at the AWEA WINDPOWER conferences and WEU’s O&M Summits on “Maximizing Project Production” and “Long Term Ownership: Key Challenges and What to Expect.” On top of her work as an engineer, she has co-chaired women in leadership conferences for the Women of Wind Energy organization in 2011 and 2012.

UpWind Leadership TeamJoin the most talented team in the industry

Interested in a career with UpWind Solutions?

Be on the front lines of the wind energy industry’s leading independent service provider. UpWind Solutions combines an innovative approach with deep experience in the important emerging field of wind power. Our reputation is a reason for pride. Our innovation is a reason for excitement. We invite you to be part of our team.

At UpWind, you will learn from some of the very best people in the industry. You will be trained continuously and comprehensively. Ultimately, your expertise and experience will be one of UpWind’s greatest assets. A rewarding career awaits you...go ahead and apply!

For current UpWind Solutions open postions, please visit Vestas Careers website.



Giving Back

Light the World

UpWind has organized a partnership with the Light the World charity, who are developing innovative solutions to bring renewable energy to the darkest corners of the earth. They believe that “every child needs a light” and are on a mission to accomplish that with the help of organizations like UpWind. We help by providing financial, technical, and labor support to make their goals a reality.

Kid Wind

UpWind Solutions is proud to be an active sponsor of the KidWind Project® and the KidWind Challenge.
The KidWind team of teachers, engineers and scientists is committed to energy education for the next generation. Over the past 5 years, the KidWind Project has trained more than 4500 teachers in 37 states about integrating wind energy science and technology into classrooms.

UpWind Solutions has been active in the KidWind Challenge, a student-oriented wind turbine design contest, for the past several years. During the challenge, students spend time designing and constructing their own wind turbines with the goal of creating something both efficient and elegant. Members of UpWind’s leadership team have acted as mentors and judges for the students participating in the KidWind Challenge at WindPower 2010 and 2011.

Contact UpWind Solutions

ISP vs OEM eBook

Can an ISP match the OEM?

An independent service provider can indeed match and outperform the OEM when it comes to post warranty O&M services. You will learn the differences between an ISP and OEM and the value of assuming more control over your wind assets.

Download the eBook

featured eBook:

Proving the Value of Vortex Generators

One year ago we published our first Vortex Generator (VG) case study based on limited data. Now, after installing 22,000 VGs and a year's worth of data, what have we learned?

Download the eBook

“UpWind’s O&M service offering ranks in the highest capability range of any O&M service provider” DNV GL Capabilities Assessment 07.08.2014
“When we need more knowledge, we call UpWind” Erik Homen - AES Wind Generation, Lead Technician
“This is a great report. Thank you for sending this. It is very helpful. This is exactly what we were looking for.” Josh Fausset Manager Renewable Energy, OGE Energy Corp
“It is considered that UpWind’s parts management and inventory is consistent with industry best practices.” DNV GL Capabilities Assessment 07.08.2014